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Image(s)

Hans-Joachim Voth, David Yanagizawa-Drott

Revision requested, Quarterly Journal of Economics · 2024

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Abstract

From clothes and hairstyles to fashion accessories, humans use a range of stylistic elements to express themselves. We present new methods to use images as a high-frequency, granular source for the analysis of cultural change. We systematically exploit data from more than 14 million high school yearbook pictures of graduating US seniors to analyze persistence and change in style.

Voth, H.-J., & Yanagizawa-Drott, D. (2024). “Image(s).” Revision requested, Quarterly Journal of Economics.